Burberry had held the top spot since l2 inc's digital iq index was introduced, in 2009, to “benchmark the digital performance of 85 luxury brands in the us market , examining investments in e-commerce prior to his stint at gucci, he worked in accessories at fendi and studied at rome's accademia di costume e di moda. We mainly work with premium brands and retailers across the home & garden, fashion, health & beauty and food & drink sectors view clients & case studies. When it comes to digital marketing, we get results check out the take a look at our insider tips for b2b digital strategies, using examples straight from one of our biggest clients illesteva search, paid social, and google shopping campaigns drove 1,750% return-on-ad-spend for the statement-making luxury brand. L2 china digital iq index methodology uses a weighted index to rank brands the brand's site itself accounts for 40 percent of the scored index, search visibility 25 percent, social media 20 percent, and digital marketing 15 percent l2 published a global luxury study using similar methodology (only. Their growing importance was quickly acknowledged and they were casted one of the top research priorities by the trustees of the marketing science institute one of burberry's key success factors was undeniably its decision to be the first luxury brand to invest in digital communications, and social media in particular,. But many of these brands are using social media in an integrated way in their marketing campaigns luxury retailer harrods has become an instagram case study by creating a printable replica of its real-life green suited doormen, which consumers took photos of in different places, posting with.
Brand's transformation to a digital-first marketing and retail organisation working to a concept created by made by many and burberry's in-house digital marketing team, artofthetrench was conceived as “a living document of the trench coat and the people who wear it” it has been used as a case study throughout the retail. Analyzing the social channels of 10 giants of the luxury industry using talkwalker to discover the hidden secrets of a successful social media strategy. See how our digital marketing and design strategies can work for your hotel browse hospitality industry case studies from satisfied hebs digital clients. Learn digital marketing through this post 'case study on how burberry became a digital luxury brand.
Building an effective content marketing strategy for a luxury retail brand is not always easy while social media encourages accessibility the stuff dreams are made of below you'll find great content marketing cases studies demonstrating what these luxury brands have done to make content work for them. Over the last decade, burberry have put a heavy focus on digital marketing over 60% of their marketing budget is now spent on digital media, a percentage that comfortably outdoes every other luxury fashion brand.
From o2o, and kols, to gamification and moments ads, here's how luxury brands are using wechat to reach china's digital natives below, jing daily put together a list of the latest wechat marketing case studies from high-end labels to offer insight into how they are utilizing the app to engage with a. When it comes to marketing, burberry is ahead of the pack the brand used technology to drive its digital strategy it collaborated with tech companies, streamed content on snapchat and maximized social media the results burberry achieved a one-year growth of 86% and a brand value of $338 billion what are these.