This paper has four objectives first, the study examines how social media - namely online forums, communities, ratings and reviews - can influence trust in e- commerce second, it looks at the relationship between trust and intention to buy third, this research examines the relationship between trust and perceived. A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools it also studies the relationship between brand perception and brand equity this study is focused on baby accessory product in order to realize what working moms think,. Full length research paper a study on the relations between the this research aims to analyze the relations between brand image and customer satisfaction in catering industry the samples contained the and the perceived value of customers, customers who have been served before are satisfied by. Abstract the paper deals with the results of the primary research which purpose was to examine the impact of brand on influencing research conducted between 2009 and 2014 are subject to the content of the paper this information may be about past experience of the brand, brand perceptions or brand associations. Phenomenon a comprehensive review of literature on the relation between colour and brand perceptions was done this led us to conduct studies involving identification of emotions reflected by colours of godrej logo identification of brand perceptions when jel classification: m37 paper classification: research paper.
Consumer perception based advertisement and celebrity endorsements on brand acceptance a quantitative method is used for this research paper to examine the perceptions of the consumer, attributes and its following impact on purchase intention brand acceptance the data is collected through a questionnaire and later. Published in fetscherin, m, and heinrich, d (2015), “consumer-brand relationship research: a bibliometric citation meta-analysis”, journal of building brand relationships” and later fajer and schouten's (1995) paper “ breakdown and dissolution impacts of perceived brand relationship orientation on attitudinal. Equity studies by now most studies measure brand equity from perspective of consumer or from the company itself on one hand, some researchers believe that consumers' subjective perception (eg, attitude, assessment, satisfaction, etc ) of the brand is the key to brand equity although the consumption. Abstract: the aim of this paper is to investigate the impact of perceived brand name origin and perceived country of origin (coo) on fashion brand's perceived luxury results of exploratory research indicate that perceived brand name origin has a strong impact on perceived luxury, and subsequent willingness to pay a price.
This study aims to determine and discuss relevant factors and relationship models affecting consumers' purchase intention towards the extended product, pc for microsoft the results are to serve as a reference for managers when implementing brand extension strategies. Abstract despite increasing interest in understanding consumers' self-concept, there is relatively limited research on consumer's self- consciousness, one of the foundations of self concept (belk, 1988 chang 2006 fenigstein et al, 1975) in addition, a disposition to focus attention on one's self (buss,.
The purpose of this paper is to examine consumers' perception of brand functions in an emerging market: china the study also aims to specifically, the results of the research show that for chinese consumers, brands accomplish various functions such as “recall of past experiences”, “quality sign” and “identify” moreover. Faculty & research working papers the influence of product variety on brand perception and choice specifically, brands that offer greater variety of compatible (ie, focused and internally consistent) options are expected to be perceived as having greater commitment and expertise in the category, which, in turn. This article examines the role of the perception of brand personality in consumers ' brand preference and loyalty the remainder of the paper is organized as follows in section 2 there will be literature review, section 3 describes the theoretical framework, section 4 explains the research methodologies used in the study b.
Implicit and explicit effects of music on brand perception in tv ads 142 1 introduction pre testing advertisements is standard in modern marketing but there has been little research directly assessing the effectiveness of the various sensory components of an advert, including any music used this paper addresses this lack. Product variety and brand choice 1 research paper no 1938 the influence of product variety on brand perception and choice jonah berger michaela draganska itamar simonson jonah a berger is a doctoral candidate in marketing, graduate school of business stanford university.
Research paper ijmsrr e- issn - 2349-6746 issn -2349-6738 international journal of management and social science research review, vol1, issue3, mar - 2014 page 1 impact of customer brand perceived quality on buying intention of durable products- a customers view dr c. Full-text (pdf) | the research paper is about the impact of branding on consumer behavior brand knowledge is a very important factor as the consumer is more aware of the brand and he has all the knowledge about its price, quality etc, the more he will be attracted towards that brand the loyalt.